For any true Beijing food enthusiast, Quanjude Roast Duck isn’t just a meal; it’s an institution, a culinary legend with over six centuries of history. It’s a heritage dish, truly a “living fossil” of flavor. But today, we’re not just talking about the succulent duck itself; we’re diving into the “vessel” that now holds this incredible deliciousness: Quanjude’s brand-new dining space at the Hepingli store.

As this venerable old brand steps boldly into a new era, the design team opted to shed the heavy, often intricate aesthetics of traditional Chinese restaurants. Their vision was “New Chinese, Light Modernity,” a concept that masterfully blends Beijing’s rich cultural essence with contemporary design sensibilities. The result? A dining environment that not only honors its classic roots but also radiates a vibrant, fresh energy.

---

Design Highlights: Where “Jing” Charm Meets Modern Flair

The new space at Quanjude is brimming with thoughtful details that make it truly special:

• “Jing” Sophistication in Every Corner: The design intricately weaves elements inspired by Beijing itself. You’ll spot the iconic deep red of the Forbidden City’s columns and the subtle, earthy gray tones of traditional hutong bricks and tiles integrated throughout the space. This isn’t just decoration; it’s about creating a truly immersive Beijing experience, making you feel like you’re dining right in the heart of the capital’s heritage.
• A Dance of Light and Shadow, A Dialogue Through Time: Modern lighting techniques are skillfully employed to craft a mesmerizing visual effect where old and new gracefully intertwine. As light plays across the surfaces, it feels like stepping through time, allowing diners to truly experience the enduring charm of this centuries-old establishment in a fresh, contemporary context. It’s more than just illumination; it’s storytelling.
• Comfort First, Feast Always: Beyond the aesthetics, a crucial focus was placed on ensuring a supremely comfortable dining experience. The layout has been meticulously planned to guarantee guest comfort, with spacious seating arrangements. At the same time, the design smartly maximizes the number of covers, ensuring that the restaurant can efficiently serve more guests without ever feeling cramped – a brilliant balance of comfort and efficiency.